Why Business Networking is Important

Why Business Networking is Important

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The old saying “it’s not what you know, but who you know” is especially true in Ireland. In such a small country everyone knows everyone; and that’s why business networking is crucially important. There are many different ways that you can network for business, from using online platforms like LinkedIn, to meeting face-to-face. Regardless of your method of business networking, it is always interpersonal and involves developing relationships and trust. Networking can have a lot of benefits for both you and your business. This article will be exploring some of the main benefits you receive from networking, and consequently, some of the main reasons that you should network.


Main Benefits of Business Networking

Increased Business

Networking is a great way of generating referrals. The good impression that you make on the people you meet, could lead to them becoming customers themselves, or to them referring someone on to you in the future. Networking can also be a great way to build your reputation. Attending more events, means your face will soon become recognisable. The more those faces associated with your company become known, the more chance people will think of you when they need your service. Networking is a great way to leave a positive lasting impression on potential customers and business associates.

 

Connections

Connections are the lifeblood of a business, especially in Ireland and there are so many opportunities that can arise from networking. The relationships you build can lead to joint ventures, client leads or even hearing about a better supplier/stock company. The connections you make through good communication and networking can lead to so many opened doors like speaking to influential people in your industry, broker business deals, and even create future partnerships.

 

Advice

As you grow your business the connections you make through networking provide an invaluable source of support and expertise. The priceless advice you can receive from people who have been in your industry for longer, or even have already experienced an issue that you are currently experiencing; can really help you to overcome hurdles and thrive. As well as the advice from others in your industry, attending networking events gives you a chance to see new developments in your industry. Events like Catex can be a great way for those in the catering industry to find new suppliers or the newest equipment. Getting out to events means you can keep up with current or emerging trends and know how to adjust your business accordingly.

 

Promotion Opportunity

This is your chance to shine! Show off your expertise, and your winning personality. People are more likely to want to buy from or work with people they like. Being more visible can only help to promote your business. Ultimately networking can increase your confidence in both yourself and your sales pitch. The more you put yourself out there and force yourself to talk to people you don’t know, the easier it gets.

 

As you can see business networking can have many benefits, it’s all down to you. If you make the most of the networking opportunities you are given, you can grow your business and increase your industry presence. How do you go about making the most of these events though? Come back next week for our article on ‘Networking Basics’ in which we’ll be giving you some great tips for meeting as many people as possible and forging those lasting connections.

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